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There are four commonly identified market segments today's portable toilet business:
Almost every construction project has a need for portable toilet service. Construction customers include:
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General Construction
Highway Construction
Multi-Family Housing]
Single Family Housing
Pipelines
Airports
Excavations
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Mining
Remodeling
Military
Energy Projects
Dams
Demolitions
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Benefits To Customer:
Increases productivity and decreases labor costs by providing conveniently located toilets
Boosts worker morale
Increases supervision of workers since they don't need to leave their work site
Discourages workers congregating in single-person units as is done in large toilets
Provides a low cost way to meet regulations
Provides flexibility
Protects worker health and environment
Recreation areas that typically use portable toilets include:
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Municipal, state and federal parks
Golf Courses
Schools and Universities
Beaches and Camp Grounds
Athletic Fields
Ice Rinks
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DNR
Hunting Clubs
Historical Sites
Picnic Areas
Zoos
Highway Rest Areas
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Benefits To Customer:
Provides low cost sanitation to the public
Eliminates the need for expensive sewer, water or electrical hookups
Eliminates on-going maintenance costs
Costs are limited to the seasons when toilets are most needed
Limits vandalism as portable toilets allow only one person to enter at a time
Recreation manager can purchase service with no capital investment
Special occasion customers are businesses. individuals or organizations who host or manage short-term events. For example:
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Running Events
Car Races
Motorcycle Events
Boat Races
Horse Races
Animal Shows
Social and Fraternal Gatherings
Fairs and Festivals
Street and Parking Lot Events
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Parades
Athletic Events
Outdoor Concerts
Graduations
Weddings
Religious Gatherings
Political Campaigns
Farm Auctions
Funerals
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Benefits To Customer:
Encourages people to stay at the event longer so that they spend more money
Symbolizes a quality-managed event, which promotes goodwill and a positive public image.
Commercial customers include those retailers, service companies and industrial facilities who have employees and customers who work and shop outside. For example:
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Factories
Lumber Yards
Refineries
Landfill Disposal Areas
Farms
Nursuries
Water Treatment Plants
Warehouses
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Steel Mills
Railroad Yards
Utility Companies
Amusement Parks
Race Tracks
X-mas Tree Lots
Container of Port Docks
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Benefits To Customer:
Improves retail customer satisfaction and keeps them on-site longer. Therefore, they spend more money.
Promotes goodwill and a better public image
Reduces labor costs with fewer worker interruptions
Reduces maintenance costs with rental and cleaning services contracted
Improves worker morale
Increases flexibily; toilets are easily relocatable
Eliminates capital expense
Increases security of indoor areas
Protects health and environment
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