Whether you’re a business owner, a digital marketing pro, or just helping your company out by posting on social media, the expectations in 2019 are high. You’ve got goals for growth that may include: boosting organic traffic, refining ads, generating more leads, and possibly creating new revenue streams – just to name a few. It’s more than
As a forward-thinking company, it’s important to think ahead without losing sight of what matters most. Some would say, “do unto others as you would like them to do to you”. As operators, you may already feel that you are continually giving back. You’re on the front lines assisting in natural disasters; you help keep parts,
How in the world has another year gone by so fast? Well, it’s partially a by-product of growing up and getting older, but it also means that we’ve ALL been incredibly busy! We’ve found that one of the best ways to stay busy is to set goals for your company. When we think of the word ‘goal’ at
It’s getting colder, the days are shorter, and judging from the weather channel the snow fronts are all rolling in. Many operators see a slowdown in units, services, and events. Wouldn’t it be nice if you didn’t have to worry about your business slowing down? What if you could help alleviate some of the stress
The past two years of California fires have really given the West Coast a run, by having record-breaking natural disasters back to back years in 2017 and 2018. According to NASA, the Thomas Fire (2017) burned areas in Ventura and Santa Barbara Counties in California, consuming 281,893 acres and was the largest wildfire in California
We’ve covered so much content in the last month, and it’s finally time to launch the marketing campaign that you’ve been working on! You’ve gotten to know your audience, you’ve researched, set goals, and chosen the right channels. Now we’re on to the last step – actually doing some communicating! With all the planning that you’ve
We’re finally on the next to last step of our 5 part branding strategy series! In today’s installment of our blog, we’re going over how to choose the right marketing channel. With all of the new forms of communication, it’s become more important than ever to choose the proper way to communicate your marketing message
We’re halfway through our 5 part series on building a brand strategy for you sanitation business! We’ve tackled, Know Your Audience, and Establishing Your Market Position, and no it’s time to cover step 3 – Setting Goals for Your Branding Strategy. This is one of the toughest steps to tackle when creating your brand strategy. One
Hopefully, you enjoyed our last blog, “Branding Your Sanitation Business – Know Your Audience” – the first step in building a brand strategy and marketing your sanitation company! Today we’re moving onto step 2, “Establishing Your Market Position”. To recap, during the 2018 FOWA Trade Show, we were able to host a marketing seminar centered
Recently, at the FOWA Trade Show, we were fortunate enough to host a Marketing and Branding seminar for the sanitation professionals in attendance. Although it was mostly a high-level overview, outlining basic business strategies for marketing your business, it was very well received! Due to the amount of positive feedback that we received, we decided
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