Zoom Meetings – What Does F2F Marketing Look Like Post COVID?

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Zoom, Go To Meeting, Facetime, even social media apps that allow video calls… All of these platforms have become the ‘new norm’ for socializing post COVID-19. The sanitation industry was built on in-person, face to face (F2F) communication. Now, with mandatory social distancing guidelines in place, that seems nearly impossible. What can you do to

Dealing with Bad Reviews Online

Bad Reviews

It’s every business’s nightmare — bad reviews online that are turning away customers left, right and center. OK… maybe you’re not dealing with negativity on that scale, but even a single bad review can be challenging to deal with. These negative reviews have the potential to drastically hurt your business. A survey conducted by Bright Local found that

Email Marketing & SEO – Are You Driving Traffic?

Email Marketing

Over 144 billion emails sent each and every day. Despite that overwhelming number, email marketing remains one of the elite channels for business communication. Why does email work, even in the face of SO much competition? One of the most obvious benefits of an email campaign is that it can drive traffic to your site.

Creating Digital Content for Your Online Audience

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In last week’s blog, we went over the “in’s and out’s” of SEO and PPC digital advertising. It’s important to start with a foundation of knowledge when choosing how you want to spend your time and money advertising online. Now that we know the basics, it’s time to look at creating digital content for your

SEO and PPC Marketing | Knowing the Difference!

SEO and PPC Marketing

SEO and PPC marketing are commonplace in today’s digital world. But which do you choose? Do you know what the terms mean, and when to apply each to create a successful marketing campaign? These are important questions that you need to know the answers to when planning on both growing and sustaining website traffic. Additionally,

Digital Marketing Tips | Sustainability and Future Growth

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Are you struggling to decide how to invest your marketing dollars and where to focus your efforts?  Should you invest in SEO or PPC or both? Oh, and what do SEO and PPC even mean?  Digital marketing comes with many questions, but the most important thing you should ask yourself is, “what will help my business?” The

Disaster Plan – Tips to Prepare Your Business Ahead of Time

a Disaster Plan will make a big difference for your business

Disasters can impact your business at any time. Normally, a man-made or natural disaster isn’t ONLY impacting you. It’s impacting everyone in a particular area, or globally if we look at viruses like COVID-19. As the public reacts to disaster, the economy often turns south. Creating a disaster plan for your company can truly make

Navigating Business Relationships in Uncertain Times

Business Relationships are more important than ever.

Personal and professional relationships are incredibly valuable in the portable sanitation industry. From trade shows to client meetings and service calls, everyone knows one another. Trust and mutual respect are words that come to mind when thinking of our customer’s relationships with their clients. But, how do you navigate contracts and business relationships in the