Launching Your Marketing Campaign – Brand Strategy Part 5!

Marketing Campaign Launch

We’ve covered so much content in the last month, and it’s finally time to launch the marketing campaign that you’ve been working on! You’ve gotten to know your audience, you’ve researched, set goals, and chosen the right channels. Now we’re on to the last step – actually doing some communicating! With all the planning that you’ve

Choosing the Right Marketing Channel | Branding Strategy Part 4

Marketing Channel featured

We’re finally on the next to last step of our 5 part branding strategy series! In today’s installment of our blog, we’re going over how to choose the right marketing channel. With all of the new forms of communication, it’s become more important than ever to choose the proper way to communicate your marketing message

Branding Your Sanitation Business – Know Your Audience

Recently, at the FOWA Trade Show, we were fortunate enough to host a Marketing and Branding seminar for the sanitation professionals in attendance. Although it was mostly a high-level overview, outlining basic business strategies for marketing your business, it was very well received! Due to the amount of positive feedback that we received, we decided