In a world where social distancing is necessary to help curb the spread of COVID-19, many people are now working from home or are isolated. As a result, it can be difficult for businesses to stay connected with their customers. However, there are many ways to keep in touch and maintain those meaningful relationships.
At Satellite Industries, we know that staying in touch is essential, no matter the circumstances. So, we’ve put together a list of tips to help you stay connected with your customers in a socially distant world.
Why Is Staying Connected Important For Business Success?
Staying connected with your customers is essential because:
- Your business will have the opportunity to keep your customer base up-to-date with what’s going on in your company.
- You’ll be able to keep your customers happy by providing them with valuable information.
- Staying connected allows you to build trust and rapport with your customers. That will enable them to feel more comfortable sending or giving you business in the future.
- It can generate leads: if your customers are giving you more information, they’re providing you with more opportunities to use that information to generate leads.
- Staying connected may allow you to determine future business ventures and projects.
Check our tips on how to stay connected with your customers in a socially distant world.
1. Use Your Website As A Resource
Your website can be a valuable resource for customers in a socially distant world. Make sure your website is up-to-date with information about your products and services, and post regular updates on your blog and social media channels.
2. Use Social Media
Social media is a great way to stay connected with customers. Make sure you are active on all of your company’s social media accounts and post regularly about new products, promotions, and helpful information. You can also use social media to connect with customers more personally by answering their questions and addressing their concerns.
You can also host contests or giveaways. Everyone loves free stuff, and contests are an easy way to give back while also increasing your social media presence.
3. Send Email Newsletters
Email newsletters are another great way to stay connected with your customers. You can also use them to:
- Thank customers who have recently purchased from you
- Promote new products or services
- Share helpful tips or advice
- Announce contests and winners
- Offer a special discount to customers who sign up for your email list
- Keep people informed about any changes in your business (like new suppliers, etc.)
- Send out exclusive offers that are available for a limited time
These things can help you stay connected with your customers and help build relationships with them.
4. Try A Live Chat
Many businesses are turning to online communication tools such as Zoom, Skype, or WhatsApp to keep in touch with their customers. These platforms allow for live video chats, which is a great way to keep people connected.
Offering customers the opportunity to chat with a customer service representative in real-time can be a great way to connect with them. You can:
- Provide help with orders
- Answer questions
- Resolve any issues that customers may have
It is also a great way to build customer loyalty.
5. Send Personalized Messages
Sending personalized messages to your customers can be a great way to show them that you care. You can thank them for their loyalty, let them know about new products or services, and even send birthday wishes. This type of personal touch is sure to make an impression and keep them coming back for more.
6. Make A Donation
People are often more likely to do business with a company that supports a good cause. You can donate to your customers and let them know about it. It is a great way to show them that you care about more than just making money.
7. Keep Things Fun
To keep your customers engaged, it’s essential to keep things fun. You can do this by:
- Hosting a contest or giveaway
- Adding humor to your social media posts
- Sending out light-hearted emails
Keeping things fun will help your customers feel more connected to your brand and make them more likely to stick with you during these difficult times.
8. Always Be Available
It can be hard to know how to stay connected and continue acquiring customers in this new environment. But if you make yourself available to them, you’ll strengthen the connection between you and your audience.
Ensure that your email address is on every page of your website, including the contact form, so people know they can always reach out to you via email. You might also consider having a phone line or chat box available on your website so people can get in touch with you that way, too.
9. Be Sure To Have A Dedicated Customer Service Team
This way, if anyone has any questions or concerns, they can reach out and get the help they need. Be sure that you’re providing adequate support hours as well – nothing frustrates customers more than unanswered messages from businesses with no available support staff.
10. Celebrate Your Company Milestones on Social Media
If you’ve hit 100 likes or 10,000 followers, share the news and make sure everyone knows. It might seem like a small number to you, but it means a great deal to your customers, and it’s an excellent way to bring attention to your social media accounts. You can also host ongoing contests and giveaways to keep the momentum going.
Takeaway
By using these tips, you’ll be able to strengthen your relationship with customers, so they feel connected and loyal to you. This is especially important during difficult times when people are looking to do business with reliable companies that have their best interests in mind.
Satellite Industries knows that to stay connected with customers, it’s essential to provide them with several support options. We have dedicated customer service representatives who are available around the clock via email and phone so that customers can get in touch at any time.
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