Satellite Women's Conference


This conference is for women who want to make new friends, have fun learning new personal and professional skills and be inspired by an amazing line-up of keynote speakers, most notably Marilyn Carlson Nelson, the CO-CEO of Carlson, a global travel company.

Forbes named Marilyn as one of “The World’s 100 Most Powerful Women” and has been honored by the White House for pioneering work to combat human trafficking. If you want to be inspired, don’t miss this rare opportunity to hear Marilyn Carlson Nelson speak about her life and experiences.

Other events will be a workshop hosted by Brave New Workshop, and improv comedy club in Minneapolis, who will use humor to teach valuable life lessons, a creative workshop with Marilyn Barefoot and time to meet and get to know others.

Besides all the activities on Monday and Tuesday, you can arrive early and spend the weekend attending a Minnesota Vikings football game, a Wild hockey game or spend time exploring 500 stores and 50 restaurants in the largest indoor mall in the United States, the Mall of America!

Register soon, because spots are limited for this industry’s first women’s event!


Conference Schedule


Monday, October 15th

7:45 - 9:00am: Breakfast Buffet and Registration
9:00 -9:30am: Welcome & Event Kickoff
9:30 - 11:30am: Workshop with
Marilyn Barefoot - BigStorming
Video on Agenda, YouTube Channel

Barefoot Brainstorming | Marilyn Barefoot

Barefoot Brainstorming was founded by Marilyn Barefoot. Marilyn believes that “most organizations can survive on recycled ideas for a while, but sustained growth depends on a continuous supply of innovative thinking.”

Marilyn has developed a unique and customized process to kick-start creative thinking, to deliver the biggest and best ideas, by unlocking the creativity that resides in all of us.

11:30 - 12:45pm: Buffet Lunch and War Stories

12:45 - 2:00pm: Crucial Conversations
Hosted by: Michele M McMurdo
1. How convert an unhappy customer (internal or external)
2. How to make the impossible, possible – opening the really tough doors.
Michele McMurdo | Director BRM Development

Over thirty years of business experience that includes Operations, Operations Management, Sales, Sales Management, Business Development, and Marketing. My career began with Diamond Engineered Space in Cleveland, OH as the office administrator. It was at Diamond that I was introduce the philosophy of Customer/Employee/Company which I still follow to this day. Within my first six months the company recognized my natural sales skills and promoted me to Sales Rep. Over the next couple years of exceeding projected targets I was asked to lead the branch as a Selling Branch Manager. In this leadership role I was responsible for P&L, operations, and revenue generations.

In 1994 Diamond was purchased by GE Capital Modular Space where I remained the Branch Selling Manager and continued to thrive. Recognizing my enhanced organizational skills I was asked to manage both the Cleveland and Cincinnati branches for two years while a replacement manager was found. I was asked to be part of a new program, “Boundary-less Selling” throughout all of GE to improve synergies between the many GE companies. I was also a member of the Women’s network, an internal group of women leaders within GE, we were tasked with helping to develop new initiates and strategies to help the overall performance of GE. It was at GE that I was introduced to Six Sigma, a program designed to improve efficiencies and develop better ways of meeting the expectations of our customers. I was able to reach the level of “Green Belt” in Six Sigma. I’ve continued to use this process throughout my career to help build effect operations and sales methods to bring the best possible results.

2:00 - 2:30pm: Break
2:30 - 3:30pm: Brave New Workshop
| Authenticity at the Speed of Laughter: Fostering a Mindset of Discovery

In this laughter-filled, interactive session, you will gain inspiration and proven-techniques from the world of improvisation to help you expand your comfort zone to create meaningful connections and drive positive change in your industry. You’ll practice the “Big Five” behaviors of improvisation and learn how to foster a Mindset of Discovery to develop your power to build a positive culture and connect with others in the room through hands on exercises and open conversation. This session will be led by Margi Simmons, the Director of Applied Improvisation at the Brave New Workshop, who trains and inspires thousands of professionals each year. The experience will be perfectly suited for introverts, extroverts, analytical thinkers, creative types, perfectionists (recovering or not), and anyone who enjoys having fun! Join us in jumping in and saying “Yes, And” to learning and growth.

3:30 - 4:00pm: Improv Entertainment | Featuring Brave New Workshop
4:00 - 6:00pm: Networking & Cocktail Reception

Tuesday, October 16th

8:00 - 9:25am: Breakfast Buffet and Wake Up with LinkedIn

160 Million American’s have a LinkedIn profile today:

With 95% of the United States Workforce on LinkedIn and historically low unemployment rates, take some time to learn the following --

  • • How to grow your career
  • • How to grow your career
  • • Promote your business
  • • Showcase your employer brand
  • • Network with other professionals

Have Breakfast with LinkedIn’s Don Aleshire. He will show you the tips and tricks used by others to excel on LinkedIn and answer any questions you have about this ever evolving platform!

8:30 - 8:50am: LinkedIn presentation
8:50 - 9:25am: LinkedIn hands-on workshop
9:30 - 10:30am: Keynote:
Marilyn Carlson Nelson – Life Lessons


Marilyn Carlson Nelson is former chair and chief executive officer of Carlson, a global travel company.

Marilyn served as co-chair of the World Economic Forum, chair of the National Women’s Business Council and chair of the U.S. Travel and Tourism Advisory Board. Forbes named her one of “The World’s 100 Most Powerful Women.” U.S. News and World Report called her one of “America’s Best Leaders.” Under Marilyn’s leadership, Carlson became the first global travel and hospitality company in North America to sign the international Code of Conduct to protect children from sexual exploitation in the travel industry. She and Carlson were recently honored by the White House for pioneering work to combat human trafficking.

Nelson serves as Chair of the Minnesota Orchestra, Chair of Inspire Medical, Secretary of the National Endowment for Democracy and Co-Chair of the Minnesota Super Bowl Host Committee. Nelson is an emeritus board member of the Committee Encouraging Corporate Philanthropy, ExxonMobil, the Kennedy Center for the Performing Arts and the United Nations Global Compact. She is former chair of the Mayo Clinic Board of Trustees.

Nelson graduated from Smith College with a degree in international economics and studied at the Sorbonne in Paris as well as the Institut des Hautes Etudes Economiques et Politiques in Geneva.

10:30 - 11:00am: Break
11:00 -12:00pm: Women’s Safety and Self Defense

1 in 4 women will be assulted in their lifetime.

Safer Women is a program that could save your life. Developed by a retired Navy Seal, this one hour class will teach you the skills to better handle dangerous situations and escape safely.

We guarantee this class will change your life.
Here’s how:

#1 Most women don’t realize they have a built-in meter that detects danger. We’ll teach you what this is and how to apply it.

#2 There is always a specific way to respond to different kinds of potential assaults. What if it’s somebody I know? What if it’s a stranger? We will physically demonstrate and teach you exactly how to respond to every situation. We will also touch on protocol in the unlikely event of a terrorist attack.

#3 The final component is to understand the critical mindset of never giving up. You will leave with the tools you need to Get Away and STAY SAFE!

Not Me! Women’s program has served nearly 20,000 women via a three-hour training class for participants at General Mills, Medtronic, Wells Fargo, Thrivent Financial, and many other organizations. Safer Women is a 60-minute summary of the most important elements from the longer version of the class.

During the class participants will be offered critical information, hear real-world examples related to the information, see demonstrations of simple self-defense devices, and have light physical activity to develop muscle-memory for the most effective and simple escape moves.

This vitally important topic is delivered with a sense of humor … it will be fun, and life changing … we promise.

12:00 - 1:00pm: Buffet Lunch
1:00 - 3:00pm: Keynote:
Marti M. Walsh | Brand You presentation

Marti M. Walsh- Speaker
Director, National Account Sales, The Coca-Cola Company

Marti Walsh is a 17-year marketing veteran of The Coca-Cola Company and currently leads the AMC Theatre Sales and Marketing Team to manage and grow beverage sales using high-tech consumer marketing strategies.

Marti spends some of her time as an inspirational speaker focusing on personal and professional development to create a satisfying, balanced life.

3:00 - 3:30pm: Wrap Up | Closing Remarks



Event Information
When: Monday October 15th and Tuesday October 16th 2018
Where: Radisson Blu, Minneapolis, MN
Phone: 1.833.BEFAB18 (233-2218)
Cost: $500 per person (not including air fare and hotel)
Transportation from Airport: Light Rail or Free Hotel Shuttle (5am-11pm)


Hotel Information
Phone Reservations: 1.800.333.3333
Online Reservations: Book Now
Standard Room Rates: Oct 15-17 is $262/night




Who Won the Free Tickets?







Radisson Blu MOA

When calling to make a hotel reservation at the Radisson Blu Mall of America (MOA), you must mention it is for the Women's Conference in October 2018 and Promotion Code WOMENC to receive the GROUP ROOM RATE.

When booking a room at the Radisson Blu online enter Promotional Code WOMENC. You can only use this code on the Radisson Blu website. This code does not work on sites like Expedia or

Hotel reservations must be made by 9/19/18 to receive the GROUP ROOM RATE. Any requests for special room arrangements must be made at the time of this reservation. All reservations must be guaranteed by one night’s deposit, a major credit card or by the Group Master Account. In addition, at the time of check-in each guest will be required to present a valid credit card for any incidental charges they may incur during their stay.


Contact Information
Phone Reservations: 1.800.333.3333
Online Reservations: Book Now
Standard Room Rates: Oct 15-17 is $262/night



Have a look at the Radisson Blu and MOA

Radisson Blu Location

Call for more information: 1-888-556-4067